Concept of Strategic Marketing in Health Care Essay

Concept of Strategic Marketing in Health Care Essay

Look up two articles online that discuss the concept of strategic marketing in health care.

There are many factors within a healthcare organization and within their communities, region, economic and political environments that impact how they plan and operate. Think of a healthcare organization you know of that has made some significant changes within recent years. Describe one or two changes that you noticed and why you think those changes became necessary in reference to what was stated in the two articles that you read.

This discussion board will close on September 3rd, 2017 at 11:59 p.m but please try to submit your original post early enough (maybe two or three days before the forum closes) for your peers to get the chance to respond to it.

To obtain full credit:

  • Make an original post (250-350 words). (15 points)
  • The initial response contains at least the 2 scholarly references you looked up. (2 points)
  • Respond to at least two posts from two different classmates. Each response to your peers must be at least 100 words with a minimum of one (1) reference is required per peer reply. (8 points)